Challenges limiting small and medium scale enterprises from adopting electronic commerce in Tanzania

نویسندگان

چکیده

The paper describes the challenges of SMEs in adoption e-commerce technology Tanzania. Dar es Salaam city-Ilala Municipal was chosen as a case study because found are more likely to be using since is among regions where most connected internet researcher collected data from 30 Ilala Municipality. were then subjected analysis Quantitative methods and content analysis. Frequency percentage used presentation, questions on technical challenges, Technological management attitudes answered. results indicate that there Technical, technological reasons limit adopting e-commerce. It concluded building any kind electronic commerce system requires strategy, vision goal achieve, clear rationale business value, picture process achieve such avoid common pitfall. Keywords: Challenges; E-Commerce; SMEs;

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ژورنال

عنوان ژورنال: Global Journal of Business, Economics and Management

سال: 2022

ISSN: ['2301-2579']

DOI: https://doi.org/10.18844/gjbem.v12i2.6249